Scientific Journalism and Media Outreach – How to make my Research interesting for the Media

Target

How do you achieve more publicity of your research? How should you approach journalists? What should be avoided in interviews in any case?

This course aims at giving scientists the necessary skills for good media outreach, tips and tricks on how to present yourself favourably as well as showing what to consider when writing oneself.

 

Content

Function of publicity

What do scientists do when writing and what do journalists do?

How are articles structured? What is a press release?

How is a press release written, to whom is it sent?

In which media could I introduce my research?

What is a journalist aiming at during an interview? How do I prepare for an interview, how do I conduct it?

 

Format

short presentations, discussion of case scenarios, individual work or in small groups, discussions, analysis of articles, writing exercises, role play